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Web Presence

Once you've seen the possibilities of the Internet and the World Wide Web, you may wonder how to become a content provider and make your material available to others on the Web. It's not that hard.
A Web presence may be as simple as a family "home page" that lists a family's favourite sites and links around the world. It may be as complex as a large newspaper, containing audio and video files and involving sophisticated search tools. Both projects vary in scale, but include the same basic development considerations. Your decisions on how to proceed will be integrally tied to your goals and resources especially your financial, time, technical and creative resources.

Think of your website as your hub; it’s what people will see when they look for you. Here are four elements of a successful business web presence that can help ensure that your first impression is…

The Website

Creating a website requires a good deal of thought; it’s important to plan what information you want on the site, what the layout will look like, and how you’ll connect each piece together.

The homepage will generally be the initial point of contact with your consumers. A good homepage will answer the questions “What do you do?” and “Why should I trust you?” Consumers will make a split-second decision on whether they’ll stay to learn more or go to a competitor. Don’t lose them at the start.

Creating an online presence is the most basic reason for building a website. This means building a site that includes your business information, highlights what makes you special, and gives consumers a way to contact you.

The Blog

For some reason, many business owners shy away from blogs. What they don’t realize is that most business “News” sections are blogs. “Blog” simply defines any continually updated news or content section of a site. In fact, this is technically a post on a blog.

After you have a site with information and a blog that is ever-growing, you’ll begin to experience a growth in site traffic. It would be a shame to ignore these potential customers. Which leads us to our next step - lead capture.

The Newsletter
It’s here that we begin building leads from your website’s visitors. The newsletter cost quickly pays for itself. Email marketing is one of the most effective ways to generate sales.

Getting consumers to sign up for your email list means you no longer have to wait for them to come to you, you can go to them. You can offer your core consumers specials and keep them up to date on new products or changes.

Social Media Accounts
Another option for capturing leads is social media. Microblogs and social networks such as Facebook() and Twitter() can help you connect with and contact those within your core community. For this strategy to work, your blog should serve as a central hub. The hub sends consumers to your respective social media profiles to build the connection.

Businesses with a Facebook Fan page can include a Fan box on the site to make it an easy process to fan the business page. If you have an active Twitter account, consider adding the “Follow Me on Twitter” button. These two elements can help turn a one-time reader into a connected consumer.

joinBurak's Social Media Accounts

When you’re building an online presence, the most important aspect is your website as mentioned above. It’s your hub and your first impression. Are you using the right elements to maximize your website’s effectiveness?

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